The Social Learning Theory of

Overview of Theory When Rotter developed his Social Learning Theory, the dominant perspective in clinical psychology at the time was Freud's Psychoanalysis, which focused on people's deepseated instinctual motives as determining behavior. Individuals were seen as being naive to their unconscious impulses, and treatment required long-term analysis of childhood experience. Even learning approaches at the time were dominated by drive theory, which held that people are motivated by physiologically-based impulses that press the individual to satisfy them. In developing Social Learning Theory, Rotter departed from instinct-based Psychoanalysis and drive-based behaviorism. He believed that a psychological theory should have a psychological motivational principle. Rotter chose the empirical law of effect as his motivating factor. The law of effect states that people are motivated to seek out positive stimulation, or reinforcement, and to avoid unpleasant stimulation. Rotter combined behaviorism and the study of personality, without relying on physiological instincts or drives as a motive force.